Over the past 45 years, Tan Sri Dato’ Tan Chee Sing, Founder and Group Executive Vice Chairman of Tropicana Corporation Berhad, has been the driving force and pillar behind the Group’s charitable contributions. Through his longstanding and often anonymous efforts, he has reached and uplifted many underprivileged communities, achieving numerous meaningful milestones. In 2011, to formalise these initiatives and in compliance with Bursa Malaysia’s CSR requirements, the Dijaya Tropicana Foundation was established. In 2015, it was subsequently rebranded as the Tropicana Foundation, in alignment with the Group’s wider branding exercise.
In 2021, in line with the Group’s expansion plans and ESG pillars, the Tropicana Foundation underwent a refresh with a new logo — a growing leaf shaped as a heart — symbolising its “caring and sharing” philosophy.
Today, the Tropicana Foundation remains committed to uplifting underprivileged communities while championing 3 core programmes covering social upliftment & wellbeing, education and community cultivation.
